100% PURE Matcha Oat Milk Nourishing Mask Vegan -- Cruelty Free -- Toxin Free -- Natural -- Gluten Free We’ve designed our natural facial mask to be the spa worthy treatment that all masks should be. It isn’t just pampering in the sense of its skin soothing experience. We’ve created a premium skin care ritual, starring only deluxe natural ingredients that nourish, soften, and restore your complexion. Matcha green tea naturally colors our mask formula, and is rich with anti-aging antioxidants to target signs of aging. Soften your skin with colloidal oatmeal and coconut milk. Rice ceramides help increase skin suppleness, while rose and calendula soothe and calm. Finally, hyaluronic acid seals all of these ingredients in to help you get the most out of your routine. Just lie back and relax as your skin absorbs these hardworking ingredients, and rinse off for a refreshed glow. Sustainability We are committed to minimizing our carbon footprint in all areas of our business. How we develop our products, how we package, how we print, and even how we design our buildings — all that we do reflects our commitment to a more sustainable future. Natural Ingredients Water is commonly used as the first (majority) ingredient in skin, hair, and body products. Instead of plain water, 100% PURE uses beneficial organic floral hydrosols, aloe juice, fermented rice water (sake), and tea. We never use cheap fillers to expand / add volume to a formula, or to cut costs on our products. Every ingredient in each 100% PURE formula is included for its unique benefit, and a specific purpose. Fruit Pigmented 100% PURE cosmetics are colored from vibrant fruit, vegetable, tea, and other plant pigments. These pigments naturally contain skin beneficial vitamins, anti-aging antioxidants, and healthy phytonutrients. Other cosmetics are colored by toxic FD&C dyes that could contain coal tar, lead, mercury, and other heavy metals.