I don't think we need to cover the sheer sales genius of this container design and how off-the-charts cute it is (and I am NOT a "cute" person).Moving on...The product is like a weird combination of pudding and jelly, and you don't need a lot. The product also settles back into an untouched state (looks like no one has put their fingers into it every time you open it because it sinks back into the original form).Great texture.- Smoothes on like a water gel, but not sticky or greasy.- You really need less than you think.- Absorbs quickly and very well.- Perfect for really humid climates where your skin needs to breathe.Pleasing and VERY subtle scent (and I'm usually an "unscented" person)- Scent could be equated to "Lavender" if you know that's what it's aiming for and you focus on that when you smell it.- Dissipates fast.Container: 25/10. No more explanation needed.